Product Launch Planner

What it does

The launch skill plans a product/feature/release launch end-to-end so it builds compounding momentum and converts scattered attention into owned relationships. It applies three frameworks together:

ORB channel framework — sorts channels into Owned (email, blog, community — direct, algorithm-free, compounds over time), Rented (X, LinkedIn, YouTube, marketplaces — gives speed, not stability), and Borrowed (guest content, collaborations, influencers — instant credibility). Core principle: every channel must ultimately funnel traffic back to owned assets. Notion (rented virality → owned onboarding) and TRMNL (a borrowed YouTube review → $500K in sales) are the proof cases.

Five-phase launch approach — Internal (1:1 early users, core validation) → Alpha (landing page + early-access form, first external validation) → Beta (work the early-access list, teaser marketing, buzz) → Early Access (leak screenshots/GIFs, run user research and a PMF survey, batch invites) → Full Launch (open self-serve, start charging, GA announcement across all channels). Each phase builds on the prior phase's feedback.

Product Hunt strategy — a before/day/after playbook: build a supporter network, optimize the listing, respond to every comment all day, and convert the traffic spike into owned relationships, backed by the SavvyCal and Reform case studies.

It also produces a three-tier launch checklist (Pre-Launch / Launch Day / Post-Launch) and an update-prioritization matrix (Major / Medium / Minor).

When to use it

When you're about to release a product, major feature, or update publicly; when considering a Product Hunt / BetaList / Hacker News launch; when setting up a waitlist or early-access program; or whenever the question is "how do I launch this." For ongoing post-launch marketing use marketing-ideas, for launch email sequences use emails, for landing-page optimization use cro.

Method / frameworks

ORB (Owned/Rented/Borrowed) channel architecture · Five-Phase Launch (Internal → Alpha → Beta → Early Access → Full) · Product Hunt pre/day/post playbook · Update-prioritization matrix · Pre/Launch-Day/Post checklists. Case foundations: Superhuman, Notion, TRMNL, SavvyCal, Reform.