Analytics Tracking Plan Generator

What it does

It turns your business context into a tracking plan document. It works from the "Track for Decisions, Not Data" principle: it asks which decisions you need to make and derives the event list backwards from those questions, keeping vanity metrics (raw pageviews, total clicks) out of the plan. The result is a taxonomy + property contract you can hand straight to a dev team or port into a GTM container, and keep as a living document.

The generated plan covers: an object-action event taxonomy (signup_completed, cta_hero_clicked), the 4 event types (Pageview / User Action / System Event / Custom Conversion), a standard property schema (Page / User / Campaign / Product axes), a custom dimension map, conversion definitions (with counting rules), a UTM parameter strategy, GA4/GTM dataLayer examples, a validation checklist (event firing, duplicate detection, PII leakage), and privacy/consent implementation (consent mode, IP anonymization).

When to use it

• Setting up tracking from scratch for a new product or site
• Re-taxonomizing messy, inconsistently named existing events
• Standardizing a tracking plan before a GA4 migration or a Mixpanel/Segment rollout
• Creating an auditable reference plan to answer "are my events firing and measuring the right thing?"
• Delivering a clear implementation brief to a dev team

Method / frameworks

• Object-Action naming convention (snake_case, lowercase) — aligned with GA4's official guidance; keep context in properties, not the event name.
• Tracking Plan Framework — the Event Name · Category · Properties · Trigger · Notes structure; a living-document approach (Mixpanel Lexicon / Segment Protocols logic).
• Questions-first (backwards design) — decision → metric → event derivation chain.
• 4 Core Principles — decisions-not-data, start-with-questions, name-consistently, maintain-data-quality.
• Data quality gates — de-dup (insert_id), property validation, PII scanning.
• Consent Mode + IP anonymization — for EU/UK/CA compliance. Related skills: ab-testing, cro, revops.