Paid Ads Campaign Architect

What it does

Takes your brief (objective, CPA/ROAS, budget, offer, audience) and produces an end-to-end paid ads campaign plan, optionally adding a platform-compliant Google RSA package. It first selects the platform by intent signal: Google for high-intent search, Meta for demand generation and visual products, LinkedIn for job-title-based B2B, TikTok for younger video audiences. It then builds the account → campaign → ad set → ad hierarchy, the [Platform]_[Objective]_[Audience]_[Offer]_[Date] naming convention, and a 70/30 test budget split (test phase) with 20-30% incremental scaling steps (3-5 day learning gaps).

For copy, it applies three proven frameworks: PAS (Problem-Agitate-Solve), BAB (Before-After-Bridge), and Social-Proof Lead. The targeting layer defines LTV-based lookalikes, funnel-stage retargeting segmentation, and exclusion lists for existing customers and recent converters. When RSAs are requested, Google's hard limits are enforced: exactly 15 headlines (≤30 chars), 4 descriptions (≤90 chars), 3 RSAs per ad group, with character counts printed, plus ≥8 negative keywords, ≥4 sitelinks, ≥4 callouts. In regulated contexts (e.g. CFM Brazilian medical) it filters superlatives and outcome-promise terms.

When to use

When standing up a new campaign from scratch; deciding platform/budget; applying optimization levers when an existing campaign has high CPA or low CTR; generating platform-compliant Google RSAs without manual character counting; building funnel-based retargeting and exclusion architecture.

Method / frameworks

Platform Selection Matrix (intent × audience) · account-structure hierarchy · 70/30 test→scale budget model · PAS / BAB / Social-Proof copy formulas · creative testing hierarchy (concept > hook > visual > body > CTA) · funnel-based retargeting (Hot 1-7d / Warm 7-30d / Cold 30-90d) · objective-based metric sets (CPM/Reach → CTR/CPC → CPA/ROAS) · Google RSA hard-limit + negative-keyword + extension contract · CFM compliance filter. Output is anchored against industry benchmarks (e.g. Google avg CPC ~$5.26, CVR ~7.5%; Meta median CPM ~$13.5, B2B SaaS CPL ~$63).