Content Pitch Strategy

A pre-production gate that structures a content idea before it goes into production. It follows Cleo Abram's generative method: it doesn't filter out an idea, it finds the angle that makes it work. It takes a candidate idea (or a pool of ideas); finds the single key-visual that does the explaining (the napkin test), writes the "huge-if-true / why it matters" thesis, fills in the pitch document as a skeleton, and produces the most critical output, the production bridge: how this idea concretely turns into content.

The bridge is format-aware. If the payoff is visual/temporal (demo, before/after, reveal) it produces a video bridge — the cold open word for word, the key-visual production method, the HOOK→DIAGNOSIS→PIVOT→PAYOFF→CTA beat map, and the shot list. For LinkedIn/X the strong angle is often a post/thread; in that case it produces a format bridge with a hook + structure + CTA, without forcing it into video. It adapts to 4 formats: F1 how-I-did-it, F2 C-level interview, F3 personal AI adoption, F4 hype-test.

When to use it: when you say "is this idea worth a video," "how do I turn this into content," "draft a pitch brief," "key-visual / napkin test."

Output: a plain-English markdown brief (human-readable production bridge) + a machine-readable JSON block at the very end. The JSON contains format, audience, key-visual, huge-if-true thesis, title alternatives, outline, info-doc, output format, production bridge, and a verdict (producible / find-the-pain / prove-first / post-is-better); it feeds directly into the content engine/fusion.