Trade Show Lead Follow-Up Assistant

What it does

Turns the messy evidence left after a trade show — a stack of business cards, booth-book notes, handwriting scrawled on a catalog, a couple of quick RFQs — into a scored lead list + segment-based follow-up cadence + personalized first-contact email. For export leads it additionally produces an Incoterms 2020 delivery-term clarifier, an HS-code pre-classification, and a proforma step.

The real problem it solves: a trade-show lead has a half-life measured in hours — the buyer talked to 10 of your competitors in the same aisle, and their intent peaks the moment they walk away from your booth. Industry data is consistent: a seller who responds within 5 minutes is ~21x more likely to qualify the lead than one who responds at 30 minutes (MIT/InsideSales); yet ~80% of trade-show leads are never worked, or everyone gets the same generic email. This skill routes scarce seller time to the highest expected-value contacts, in the right order, with the right message.

When to use it

Right after returning from a trade show or event, when you have N contacts and the question is "who do I follow up with, in what order, saying what?" Typical triggers: business-card photos, a "companies we talked to at the show" list, booth-book notes, a couple of RFQs. Audience: B2B Sales / Export / Foreign Trade / Logistics teams — field reps, export managers, booth staff.

Method / frameworks

• BANT + MEDDIC — extracts Authority, Need/Pain (concrete RFQ) and Timeline signals from booth notes; budget/decision-process unknowns go to gaps, never fabricated.
• Fit × Intent Lead Scoring — separates Fit (ICP match) from Intent (warmth), multiplying into A/B/C/D quadrants so "big but irrelevant" is distinguished from "small but urgent buyer".
• Speed-to-Lead — assigns an SLA per segment: A ≤24h, B ≤72h, C ~1 week, D pool.
• Multi-touch Cadence (Outreach·SalesLoft practice) — a 6-10 touch, channel-mixed, multi-day sequence; ~80% of B2B sales happen after the 5th touch while ~92% of reps quit by the 4th.
• RFM adaptation — Recency-Frequency-Monetary translated to the booth context.
• Incoterms 2020 + HS classification (export) — delivery terms and HS heading given with citation and a "confirm with customs" caveat. KVKK Art. 5 (data-protection) applies to card data.